CTO, Ecommerce, Digital Marketing Expert


  • More than 15 years of experience working on various eCommerce and Digital Marketing projects with customers across the globe.

  • More than 10 years of experience working in management positions with direct handling of HR, Operation, and Project Management.

  • Strong technical background with in-depth business and marketing understanding. 

  • Strong research, analytical, and problem solving skills and experience.


Nilead, Vietnam — CTO

2015 - PRESENT

Nilead is a SaaS company that provides a Digital Platform to help businesses quickly build stunning, unique websites using an AI powered engine with built-in CRM, Automation, Ecommerce, Marketing Tools.


  • Collaborated with the Marketing, Sales, and Tech team to create product roadmap and marketing plan.

  • Developed the system's full architecture, researched, and picked the technology stack for the whole system.

  • Improved the performance of the system and the productivity of the team by researching and implementing new technologies.

  • Recruited, created training documents, videos, and participated in training key personnel.

  • Managed internal team to ensure good working and growing environment for team members.

  • Developed main features for Visual Website Builder, eCommerce Platform, Customer Relationship Management System, Ticket Support System, Project Management System, Automation Engine.

  • Worked closely with the design team to direct the UI and UX of the platform.

  • Worked directly with clients to provide Digital Marketing, eCommerce consulting advice (EurasiaConcept, AACorporation, Adamos, DistrictEight, AlwaysRiding, ArgateGroup, UnionSquare...)


  • Worked with the Hubspot team to organize Inbound Marketing seminars and introduced the concept to local businesses.

  • Helped clients such as DistrictEight to migrate from other platforms (Shopify, Wordpress,...) to Nilead to implement a more flexible eCommerce system with better multiple languages, multiple stores support, and Visual Website Editor.

  • Worked with Clients’ sales, operation team to build inventory management, order tracking, finance report for eCommerce.

  • Researched technologies and put together an architecture that balances cost and performance for small business clients.

Rubikin, Vietnam — Tech Lead

2010 - 2015

Rubikin is an off-shore IT company that focuses on assisting small - medium eCommerce businesses to succeed online.


  • Participated in meetings with leads, created projects’ scope, estimated time, and cost.

  • Researched, selected new technologies and trained team members to prepare for each project.

  • Collaborated with external agencies (external design, development, consulting teams) for each project.

  • Managed resources, timeline, and budget for projects.

  • Developed advanced plugins, new features for clients.

  • Worked with clients to provide eCommerce consulting, and development service (Dbrand, Hakatours...)


  • Worked with multiple eCommerce platforms including Magento, Zencart, OSCommerce, PrestaShop, OpenCart, Shopify…

  • Developed multiple open source plugins (especially for Zencart).

  • Worked as a consultant for businesses with various eCommerce models (physical product retail, hotel and vacation house booking, virtual product management).

CardCash, US — Tech Consultant/Developer

2010 - 2013

CardCash is an American company headquartered in Brick, New Jersey that operates an online gift card marketplace where users can buy and sell discounted gift cards.


  • Developed a complex inventory tracking system to serve the special requirements of the business.

  • Developed advanced website features required for the company to grow exponentially in its first years.

  • Researched and consulted new technologies to help the client scale up the business.


  • Resolved multiple performance issues to help the platform keep up with business growth.

  • Further developed frontend coding skills.

  • Gained deeper knowledge regarding inventory management and return merchandise management.

EazyShop, New Zealand— Tech Lead

2007 - 2010

EazyShop is a Digital Marketing Agency in New Zealand that specializes in designing and developing bespoke ecommerce websites.


  • Took the customers' requirements, analyzed them, and researched technical feasibility within the time and budget constraints.

  • Collaborated with the design team to ensure the feasibility of each project (budget vs technical challenges vs timeline).

  • Developed pixel-perfect websites according to the design files provided by the design team.

  • Researched new technologies for challenging business ideas.


  • Worked efficiently with multiple teams at once across the globe.

  • Developed project management skills to manage resources, timeline, and quality of work.

  • Became a troubleshooting ninja to debug and fix so many bugs created by other team members.

Konkito, US— CoFounder

2005 - 2007

Konkito is a startup business that focuses on selling chic, fashion jewelry online.


  • Researched and negotiated with suppliers for the best price.

  • Developed new sales channels on Amazon, Ebay.

  • Developed the online store to sell online.


  • Learned all eCommerce processes from a business standpoint.

  • Developed real eCommerce features that helped with day-to-day business.

  • Learned SEO, Digital Marketing, Marketplaces, and other knowledge to efficiently run the business.


Mr. Ho Pham Huy Vu - MyBox Consulting - Singapore:
Position: CEO - Founder
Email: [email protected]

Works: various websites, Digital Marketing tools, Digital Marketing campaigns.

Mr. Dang Thai Binh - PVDrilling - Vietnam:
Position: Deputy Operation Manager
Email: [email protected]

Works: Marketplace/Ecommerce consulting, on-going booking/reservation system.

Mr. Vo Huynh Tam - Tavo Pharma - Canada:
Position: CEO - Founder
Email: [email protected]

Works: IT consulting, CRM and other Internal tools to manage sales teams.


Master of Business
University of Hawaii - Manoa
2011 - 2013

BS Computer Science
University of Houston, Downtown
2005 - 2009


Full stack tech lead: with in-depth knowledge in PHP, Symfony, Swoole, MySQL, MariaDB, Javascript, Vuejs, HTML, CSS, SES, S3, Beanstalkd, Redis, Docker, Elasticsearch.

Other techs: Go lang, Python, AWS, Azure, Google Cloud, Cloudflare, Nginx, Webpack, PostCSS, Tailwind, Bootstrap, Pusher, Vector, Clickhouse, Terraform, Git, Linux, Google Data Studio, Google Analytics, Google Tag Manager, Google Ads, Facebook Ads.

Ecommerce expert: with 15+ years of experience in eCommerce.


Vietnamese: Native
English: Fluent (IELTS 8.0)
Japanese: Beginner